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What is Ferragosto?
Field Notes • Ferragosto

What is Ferragosto?

THE ITALIAN HOLIDAY, REIMAGINED FOR OUR TEAM

 

We’re taking a Ferragosto! The holiday, which dates back to 18 BC, stems from the latin Feriae Augusti (the festivals of the Emperor Augustus). Initially thought to celebrate a victory of sorts, Ferragosto shifted to mark the period of rest after months of labor, specifically in the agricultural sector—a time to gather and enjoy the literal fruits of their labor. 

 

In modern times, Ferragosto is considered a national Italian holiday that unofficially marks the beginning of summer—a time when Italians take up to two weeks off and escape to the seaside to beat the heat. You’ll find most cities go quiet at this time, with everything being shut down on August 15th. 

 

While the tradition may be to celebrate after intense agricultural work, we’re taking a team Ferragosto before our all-hands-on-deck time: Harvest. Our team will be taking two weeks off, starting on July 11th. We’ll be fully offline and return on July 22nd, with orders resuming on July 25th. Think: sunscreen, a book by the pool, a trip to the coast, prosciutto-wrapped melon, lots of rosato, and good vibes aplenty.

 

OOO: 7/11 – 7/22

 

What does this mean for you? Stock up on your summer sippers and get your orders in by Friday, July 8th before our operations take a two-week snooze.

 

GET YOUR SUMMER WINES BY JULY 8th!